Facebook continues to dominate the social media marketing landscape. It is now more than just a meeting place for friends; Facebook has grown into a core marketing tool for businesses to market themselves through interaction with customers and self-promotion.
Whether you’re an SME or PLC, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.
Here are 5 ways you can start marketing on Facebook today!
1. Making the Most of Your Facebook Business Page.
Facebook pages are great, free marketing tools for business. These pages let businesses identify themselves, not just through listing products and services, but also by sharing links, images, and posts
Facebook business pages are a great for developing your brand identity and show the personal side of you, your employees and your business. We will discuss setting up a business page in a later post so stay tuned.
2. Facebook Advertising: Classic Ads.
Facebook offers its own advertising platform for business, similar to the way google offers paid search ads in its listings. Facebook ads appear in the side columns of the Facebook site. They include a headline with copy, an image, and a click-through link to either a Facebook page oe external website.
3. Hosting Facebook Contests.
Facebook contests and promotions are another Facebook marketing option that can help increase fans and brand awareness.
However, contests can’t be hosted through Facebook itself, you must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page. Contests have proven to increase engagement and are a great way to create a “brand buzz”.
4. Facebook Promoted Posts.
Promoted Posts let business page owners increase a specific post’s reach, by paying a standard rate to reach a fixed number of users, which in turn helps increase likes, and create buzz. Twitter also uses a similar platform for paid tweets which can read about Twitter Basics Here.
5. Sponsored Stories.
Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.
Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.
The above is just a quick over view of how you can market using the power of Facebook. Each topic here requires more in depth analysis so I will be creating a series of step-by-step blog posts in the near future.