The Big Irish E-commerce Fail!

In eCommerce, Mobile Marketing by Gary Reid

“Ireland is at the center of the digital revolution with Irish SME’s leading the way.”

Would you agree? After all Ireland is a world-renowned technology hub and we attract some of the best talent and best companies in the world. Take a walk through Dublin’s Silicon Docks and you could be fooled in to thinking we are at the center of the digital universe. Google, Facebook, LinkedIn, in all their glory.

However, the reality tells a different story.

In fact, Irish businesses are in danger of being totally left behind. Its hard to believe, the so called digital hub and centre of the universe, could have seriously worrying statistics and here are just a few. 91pc of SMEs are unable to process sales online and 54pc currently operate websites that are not optimised for mobile devices. More than a third of Irish SMEs still do not even have a website, according to a survey of firms by the IE Domain Registry (IEDR).

Irish consumers spent over €4.5 billion, yes billion, online in 2014. But dig a little deeper and you’ll find over three quarters of this amount left the country. It doesn’t take a tech genius to figure out why this is. Remember the shocking statistic above? 91% of SME’s are unable to process sales online. Do the maths. €4.5 billion / 4 = €1.125bn ordered through Irish based eCommerce websites. SME’s are leaving a huge amount of money on the table and really need to get their heads out of their arse, and quickly.

The world isn’t just changing, it has changed, and the sooner Irish SME’s accept this fact, the quicker us SME’s can claim back some of those billions currently leaving our shores for foreign lands.

Embrace change, your business depends on it!

About the Author

Gary Reid

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