Google AMP Project

What is Google’s New Accelerated Mobile Pages Project?

In Google, Mobile Marketing by Gary Reid

Over the past few months, you may have heard that Google has been working on a new design standard for the mobile web called Accelerated Mobile Pages or (AMP) Project. This new standard could begin showing up in Google search results as soon as February 2016, and, naturally, this has left many with a lot of questions about what this means for them and the future of the mobile web.

The Accelerated Mobile Pages (“AMP”) Project is an open source initiative concerning the need to improve the entire mobile content ecosystem for everyone, publishers, consumer platforms, content creators, and users.

There is an now an end-user expectation that content should load super fast or even instantly. But the reality is that web pages can take several seconds or more which increases bounce rates. Its estimated that up to 58% of users will abandon a web page if its load time is greater than 8 seconds.

Accelerated Mobile Pages (AMP) are web pages designed to load instantaneously – they are a step towards a better mobile web experience for all.

Watch the short video below by Paul Bakaus is a Developer for Chrome and the Open Web at Google, explain a bit more about amp and its uses.

A group of publishers and platforms have come together to demonstrate how Accelerated Mobile Pages can transform the mobile web experience. Including platforms like Twitter and Google, ChartBeat and and publishers like Vox, The New York Times, The Guardian.

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